The Power of Nutrients: How to Transform Any Hair Type


Those with curly, thick, textured, and/or chemically processed hair know one underlying fact: not all hair care products are created equal. Most of us with these hair types have learned the hard way that certain products can suck the life out of our hair, leaving it dull, tangled and unmanageable. The idea of achieving healthy, shiny, happy hair seems farfetched when every product we try never seems to do the trick—until now.

Hello Nutriplenish

Nutriplenish products

Aveda’s new Nutriplenish line replenishes all—and we mean ALL—hair types and textures of depleted, dry hair. The natural, rich butters and oils provide long-lasting results—3 full days in fact! And of course, it wouldn’t be Aveda if it didn’t have an intoxicating aroma; fresh, spicy and floral.

The Nutriplenish line consists of:

  • a light moisture shampoo & conditioner
  • a deep moisture shampoo & conditioner
  • leave-in conditioner
  • multi-use hair oil.

Nutriplenish is safe for color-treated and chemically processed hair, 100% vegan and 94% naturally derived.

Your hair is in for a very healthy treat—check out our guide below to get started on your new hair journey.

Hydration vs. Moisture

Nutriplenish products

Yes, there is a difference. Knowing that difference will help you understand what your hair needs and why it needs it. For the record, your hair needs both! And what sets Nutriplenish apart is that it provides both and allows you to customize by how much hydration and moisture your hair needs.

Hydration: the process of raising moisture and nutrient levels within the hair strand through the use of humectants, emollients, proteins, amino acids and vitamins that penetrate the hair. When your hair lacks hydration, it will feel brittle and may break easily.

Moisturizing: the process of using emollients, butters and/or oils to create a barrier to help seal moisture in the hair. Moisturizing helps the hair retain water. The primary function of a moisturizer is to seal and smooth the cuticle.

Know Your Texture

Different hair types have different needs. Highly textured hair has a thinner layer. The hair shaft is more susceptible to damage because of its twists and turns in the curl pattern. Loss of lipids from chemical damage, shampooing and normal wear-and-tear will increase friction. It’s important that this hair type replaces lost lipids to reduce friction and smooth the hair cuticle.

Take a look at this chart to determine your texture type:

Light or Deep Nutriplenish

Light Pink: go with Nutriplenish light moisture which cleanses and replenishes dry, depleted hair with hydration without weighing it down.

Deep Pink: go with Nutriplenish deep moisture which has 50% more butters than the light version for deep hydration and replenishment.

A little of both: Lucky you! You can play with both the light and deep formulas to see what suits you best.

Go Naturale


The clean and organic beauty revolution has taken over because its healthier for you and the environment. In recent discoveries, it was found that certain toxic ingredients in hair care products have linked back to various illnesses–including cancer. Aveda takes the initiative to use mainly natural and organic ingredients in their products, knowing that they are more beneficial and stronger than anything man-made.

The superfood complex in Aveda’s Nutriplenish is a blend of powerful, natural ingredients:

  • Organic pomegranate seed oil provides rich Omega 5s that nourish dry, depleted hair.
  • Organic coconut oil penetrates the hair shaft to help improve hydration from within and minimize protein loss.
  • Mango butter nourishes hair to increase softness and smoothness.
  • Aroma is made with cocoa and certified ginger and cardamom.

You’d also be glad to know that Nutriplenish is free from: silicones, sulfates, parabens, petrolatum, mineral oil, formaldehyde and donor, synthetic fragrance and color, animal byproducts and drying alcohol.

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