Pioneering Women in Beauty: Celebrating Aveda’s Industry Innovators

Trailblazing a Path to Excellence

The beauty industry has been profoundly shaped by visionary women who dared to dream differently. At Bliss Experience Salon, we’re proud to celebrate the remarkable female leaders who have helped transform the entire beauty landscape. Their commitment to innovation, sustainability and education continues to inspire new generations of beauty professionals.

The Global Makeup Innovator

Janell Geason, Aveda’s Global Artistic Director for Makeup and Aveda Institute Minneapolis graduate, has revolutionized how we approach beauty education and artistry. Her work, featured in ELLE, Redbook and Women’s Health, showcases technical excellence while maintaining Aveda’s commitment to natural beauty. As a two-time North American Makeup Artist award winner, Geason leads Aveda’s global makeup education and product development, bringing sustainable beauty to Fashion Week runways and beyond.

Janell Geason, Aveda's Global Artistic Director for Makeup | Bliss Experience Salon Blog

The Business Visionary

China Wong exemplifies how passion and determination can transform the industry. After graduating from the Aveda Institute Chicago, she quickly established herself as a force in the beauty world. As the founder of Salon Spa W, Wong has earned numerous accolades, including recognition from Elle Magazine as one of the Top 100 Salons in the U.S. Her leadership extends beyond the salon chair – she’s an active educator, mentor and speaker who inspires others to pursue their entrepreneurial dreams.

China Wong, founder of Salon Spa W | Bliss Experience Salon Blog

The Editorial Virtuoso

Faatemah, an Aveda Institute Minneapolis graduate, has earned her stellar reputation through boundary-pushing creativity and technical excellence. Her distinguished career, launched under the mentorship of Aveda founder Horst M. Rechelbacher, spans editorial work, celebrity styling and educational leadership. As a North American Hairstylist Award winner and three-time nominee, her work has graced major publications and influenced countless stylists. Her unique “edutainment” approach to education has helped shape a new generation of hair artists, while her editorial work for Target, Essence and Modern Salon showcases the versatility and innovation possible in sustainable beauty.

Faatemah, Aveda professional and Editorial Stylist | Bliss Experience Salon Blog

Innovation Through Purpose

These leaders share a common thread: they understand that true beauty innovation must serve both people and planet. Their work demonstrates how our mission of environmental leadership and responsibility can align perfectly with artistic excellence and business success.

As we celebrate these pioneering women during Women’s History Month, we’re inspired by their continued dedication to excellence, sustainability and innovation. Their stories remind us that the beauty industry’s future will be shaped by those who dare to dream big while staying grounded in purpose and responsibility.

Want to learn more about joining the next generation of beauty industry leaders? Visit our careers page to discover educational opportunities near you.

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2 Shop Aveda

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3 MEET THE TEAM

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4 CONTACT US

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✨ Every day at Bliss begins with a team huddle.

Before the first guest arrives, we gather to share what the day looks like, discuss products, projects, and new ideas, and learn from each other’s experiences. We celebrate wins, solve challenges, and make a plan to support one another so every guest receives the beautiful experience they deserve.

These few moments each morning help us stay connected, inspired, and focused on what matters most—you.

This month, we celebrate 14 years of Bliss Experience Salon & Spa. Fourteen years of beautiful hair, meaningful conversations, community connections, and countless memories. While we’re proud of this milestone, the truth is, it belongs to all of us.

Thank you for trusting us with your hair, your self-care, your stories, and your special moments. Your loyalty, encouragement, and support have helped us grow, learn, and thrive for 14 wonderful years.

💐Here’s to 14 years of Bliss—and to the incredible community that made it possible. We can’t wait to continue creating beautiful experiences with you for many years to come. 💐
It’s a crime not to prime! 🚨✨

At Bliss Experience, our color isn’t just beautiful—it’s intentional.
We proudly use 100% Aveda color, setting us apart with plant- and flower-derived ingredients that support not just your look… but the health of your hair.

Because gorgeous color should never come at the expense of strength.

Every formula is thoughtfully customized, and we can elevate each service with bond-building support like Botanical Repair™ Primer, Strengthener, and Activating Masque—helping reduce damage and protect the integrity of your hair through the coloring process.

The result?
✨ Rich, radiant color
✨ Stronger, healthier strands
✨ A beauty routine rooted in wellness

Let’s create your best color yet—strong, shiny, and beautifully you. 💜

📞 Call to schedule: 360.458.4247
Shopping made easier! ✨

From time to time, Aveda helps us reposition, reset, and refresh. Our Salon Development Partner works closely with us to make sure Bliss Experience has what we need to serve our guests well.

Sometimes that means rolling up our sleeves and physically moving things around, and sometimes it means stepping away from behind the chair to learn something new and bring even more bliss back to the salon floor.

We love working with Aveda because they help us keep our best foot forward while creating a space that feels welcoming, elevated, and full of those little moments of bliss we love to share with you.

We are refreshed, reset, and ready for you! 🛍️ #💜✨ #AvedaSalon #Yelm #BlissExperience
Spring yard work catching up with you? 🌿

A sore back, stiff neck, aching knees… all those weekend projects can take a toll on the body. Let Brandon, our massage therapist, help work out those yard work woes and get you feeling balanced, relaxed, and back on track.

Your body works hard for you — give it a little Bliss in return. ✨

Schedule your appointment with Brandon directly 360.520.1300
A little extra grace, please 💜✨
We’re experiencing an intermittent software hiccup today, which may slow our usual Bliss flow just a bit. While not our norm, our hearts (and hands!) are still fully here for you.
Thank you so much for your patience and kindness—it truly means the world to our team.
Building a strong team culture is something we truly value. Each year, we intentionally choose a few events to support—creating space to connect, laugh, and get to know one another outside of our everyday rhythm.

Today is one of those days ✨
We will be closed, today, May 2 as our team participates in the Clues and Brews Pub Crawl sponsored by ACU Foundation.

Thank you for supporting not just our business, but the heart behind our team 💜
Happy May Day! May Day is a day that we like to remember childhood memories of neighborhood ‘ding and drop’ surprises. Today, we share carnations with each of guests to share spring happiness and beautiful bliss! #yelmsalon #Avedasalon #blissexperience
✨ New stylist?
✨ Experienced and ready for more?
✨ Craving consistency, education, and real growth?
✨ Curious about Aveda?

This is your sign.

At Bliss Experience Salon and Spa, we don’t just offer a chair—we offer a career path, a team, and a place to truly grow.

💜 Employee-based
💜 Aveda education
💜 Supportive team culture
💜 Elevated salon + small-town heart

If you’re ready to level up, we’re ready for you.

📞 360.458.4247
Come take a tour. Let’s talk.

✨ Your next chapter starts here.
Did you know skipping a wash helps save on an average of 2.1 gallons per
minute*?🚿

Refresh, revive, and restyle without the rinse. The perfect no-wash day is all
about extending your style while keeping hair looking fresh and full.

Which Aveda must-have is part of your no-wash day routine? Tell us below⬇

*Source: US EPA Save Water and Energy by Showering Better Pub. 2017,
based on an 8-minute shower.

#AvedaSalons #AvedaArtist #NoWashDay