Pioneering Women in Beauty: Celebrating Aveda’s Industry Innovators

Trailblazing a Path to Excellence

The beauty industry has been profoundly shaped by visionary women who dared to dream differently. At Bliss Experience Salon, we’re proud to celebrate the remarkable female leaders who have helped transform the entire beauty landscape. Their commitment to innovation, sustainability and education continues to inspire new generations of beauty professionals.

The Global Makeup Innovator

Janell Geason, Aveda’s Global Artistic Director for Makeup and Aveda Institute Minneapolis graduate, has revolutionized how we approach beauty education and artistry. Her work, featured in ELLE, Redbook and Women’s Health, showcases technical excellence while maintaining Aveda’s commitment to natural beauty. As a two-time North American Makeup Artist award winner, Geason leads Aveda’s global makeup education and product development, bringing sustainable beauty to Fashion Week runways and beyond.

Janell Geason, Aveda's Global Artistic Director for Makeup | Bliss Experience Salon Blog

The Business Visionary

China Wong exemplifies how passion and determination can transform the industry. After graduating from the Aveda Institute Chicago, she quickly established herself as a force in the beauty world. As the founder of Salon Spa W, Wong has earned numerous accolades, including recognition from Elle Magazine as one of the Top 100 Salons in the U.S. Her leadership extends beyond the salon chair – she’s an active educator, mentor and speaker who inspires others to pursue their entrepreneurial dreams.

China Wong, founder of Salon Spa W | Bliss Experience Salon Blog

The Editorial Virtuoso

Faatemah, an Aveda Institute Minneapolis graduate, has earned her stellar reputation through boundary-pushing creativity and technical excellence. Her distinguished career, launched under the mentorship of Aveda founder Horst M. Rechelbacher, spans editorial work, celebrity styling and educational leadership. As a North American Hairstylist Award winner and three-time nominee, her work has graced major publications and influenced countless stylists. Her unique “edutainment” approach to education has helped shape a new generation of hair artists, while her editorial work for Target, Essence and Modern Salon showcases the versatility and innovation possible in sustainable beauty.

Faatemah, Aveda professional and Editorial Stylist | Bliss Experience Salon Blog

Innovation Through Purpose

These leaders share a common thread: they understand that true beauty innovation must serve both people and planet. Their work demonstrates how our mission of environmental leadership and responsibility can align perfectly with artistic excellence and business success.

As we celebrate these pioneering women during Women’s History Month, we’re inspired by their continued dedication to excellence, sustainability and innovation. Their stories remind us that the beauty industry’s future will be shaped by those who dare to dream big while staying grounded in purpose and responsibility.

Want to learn more about joining the next generation of beauty industry leaders? Visit our careers page to discover educational opportunities near you.

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☘️🌈Here’s to Shamrocks, Shenanigans, and a little bit of Bliss this St. Patrick’s Day-May your hair be flawless and your luck endless!! 🌈☘️
🌸✨ Color is blooming at Bliss! ✨🌸

Nothing says “fresh and fabulous” like a full foil highlight and a flawless haircut! Bright, dimensional hues are bringing the perfect touch of sunshine to every strand—because your hair deserves to blossom too.

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As an Aveda stylist, I'm passionate about creating custom colors that perfectly complement your style. Come see me at the salon and let's transform your hair with Aveda's beautiful, plant-based color. Message me to book!

Featured Aveda Artist: @heatherrific.hair
Meet Bailey! 🌿✨ Our newest stylist has shown incredible dedication, earning her Cosmetology license in January 2021 after navigating the challenges of 2020. We’re beyond excited to watch her talent shine and grow here at Bliss Experience! 💇‍♀️💖

Bailey brings a calming presence, a listening ear, and a true passion for enhancing your natural beauty. Ready for a fresh look? Call us at 360.458.4247 to book your appointment—we can’t wait for you to meet her! 🎉✨
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We work really hard to bring the best talent and the best team culture to Bliss. Our interview process consists of traditional means as well as a working interview to see each person’s talent, communication and process. We have been interviewing this past month and are bursting with excitement to announce a new stylist joining our team! Bailey, from @Beauty by Bailey Bug will be starting with us on March 1st!
Healthy looking hair starts with a healthy scalp! ✨

Message me for Aveda scalp care routines and product recommendations and let’s work together to get your scalp and hair in tip-top shape! 💁‍♀️

Featured Aveda Artist: @jessgregoryaveda

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🚨 Shoutout time! 🚨 A HUGE thank you to James Tucksen for coming to our rescue! A salon without a fully functioning water heater is not ideal! James showed up early (yes, early!) for the assessment, quickly figured out what needed to be done, and even squeezed us into an after-hours appointment so we didn’t miss a single moment of Bliss. Now, we’ve got (what feels like) endless hot water and zero interruptions!

This isn’t the first time James has saved the day—he’s always been on time, honest, clean, and incredibly courteous. Finding good contractors is tough, but James is an absolute gem! 💎 High five from the Bliss Team—we appreciate you!! 🙌🔥 #SavedByJames #HotWaterForDays #SalonLife #Grateful